Role Overview
The opportunity is to work as a commercially minded Shopper Marketing Manager for a well-known international FMCG company. The role involves setting and delivering the UK shopper marketing strategy, managing a multi-million-pound shopper budget, and influencing business investment decisions.
What You Will Do
The responsibilities include owning the annual UK shopper marketing strategy, managing budgets, building a shopper marketing ROI framework, and leading in-store activity across the UK.
Why It Might Be a Fit
The ideal candidate will have proven FMCG experience, strong commercial acumen, and a solid understanding of UK retail and shopper behaviour.
Requirements
- Proven FMCG experience in shopper, customer or trade marketing, or a closely related commercial role
- A track record of managing significant budgets and showing what they return
- Strong commercial acumen, including NSV, margin, ROI and promotional effectiveness
- Strong numeracy and analysis skills, with confident use of Excel, Nielsen and Kantar data
- A solid understanding of UK retail and shopper behaviour
- Experience leading agencies and suppliers
- Strong stakeholder management and PowerPoint storytelling skills
- An organised, accountable and practical approach, with a real passion for brands and retail
Benefits
- Salary: £
- Benefits:
To apply for this job please visit linkedin.com.
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