Field Marketing Specialist

Role Overview

Develop and execute local field marketing plans to drive demand, customer engagement, and revenue growth across key verticals. Partner with sales and channel teams to identify market opportunities and develop demand generation and account-based marketing programs.

What You Will Do

Build integrated marketing programs, plan and execute industry events, manage local field marketing budgets, and support collection and analysis of indirect buyer insights. Work with partners to deliver high-quality, localized marketing activities and drive targeted demand generation.

Why It Might Be a Fit

This role requires a strong understanding of marketing automation, CRM, and digital marketing platforms. The ideal candidate will have experience working in b-to-b marketing, channel marketing, and supporting partners in relevant markets.

Requirements

• Bachelor’s degree in marketing or business, or comparable marketing qualification/experience
• Four or more years in b-to-b marketing preferably in a high-tech industry
• Three or more years working in channel marketing and supporting partners in relevant markets
• Proven experience working successfully with sales teams
• Experience in Technology and IT Industry highly desired
• Ability to leverage buyer data and insights
• End user demand generation
• Oral and written communication skills
• Demonstrated experience working within cross-functional teams
• Ability to work independently, manages multiple projects and prioritizes work to align with business needs
• Excellent planning and organizational skills
• Excellent written and verbal communications skills
• Solid problem solving and decision-making skills
• Strong analytical skills and experience in analyzing the effectiveness of marketing programs on key metrics
• Ability to develop an understanding of effective marketing and its relationship to Vertiv products, services and the sales cycle on a multinational level

Tagged as: Account-Based Marketing, Data Analysis