Director, Growth Marketing

Role Overview

The Director of Growth Marketing owns how we acquire members and how we keep them. The role is to build the growth engine and the team behind it, setting the channel mix and testing plan, carrying the acquisition number and economics under it, and building the lifecycle program that makes the membership work.

What You Will Do

Responsibilities include owning the acquisition roadmap, CAC and payback, building the operating model, leading and growing the growth function, holding the creative pipeline to performance, owning lifecycle and retention, owning the site as a growth surface, and directing the measurement stack.

Why It Might Be a Fit

The ideal candidate is a growth leader who has built an acquisition engine from zero, thinks in lifetime value rather than first-order return, and has hands-on direct-to-consumer experience and time spent leading teams and agency partners.

Requirements

• 8+ years in growth or performance marketing for consumer (B2C) brands
• hands-on direct-to-consumer (DTC) experience
• time spent leading teams and agency partners
• built an acquisition engine from zero
• thinks in lifetime value rather than first-order return
• comfortable with CAC to LTV modeling, cohort behavior, and payback windows

Benefits

• 100% covered Medical/Dental/Vision insurance for employee AND spouse + dependents
• 401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting
• Generous PTO policy + paid holidays
• Life Insurance
• Voluntary Life Insurance
• Disability Insurance
• Critical Illness Coverage
• Accident Insurance
• Healthcare FSA
• Dependent Care FSA
• Travel Assistance Program
• Employee Assistance Program (EAP)
• Fully stocked kitchen