Director of Brand Marketing

Role Overview

The Director of Brand Marketing owns how the brand reaches people through social media, community, PR, and earned media. The role involves building and running integrated plans for launches and campaigns, leading the social media and community team, and building brand ambassador and partnership programs. The Director will work closely with Product Marketing, Creative Studio, and Growth teams to grow awareness and credibility for the brand.

What You Will Do

The Director will build and run integrated plans for launches and campaigns, lead the social media and community team, and build brand ambassador and partnership programs. They will also work on brand activations, events, and experiential programs, and define and report brand health metrics.

Why It Might Be a Fit

The Director will be a great fit for someone who is down-to-earth, approachable, and easy to strike up a conversation with. They should have a proven track record in brand marketing, with hands-on experience in leading teams and agency partners. The ideal candidate will have experience in lifestyle-led health & wellness, consumer technology, and subscription or membership backgrounds.

Requirements

• Bachelor’s degree required
• 8+ years of experience in brand marketing for consumer (B2C) brands
• Hands-on direct-to-consumer (DTC) experience
• Proven track record running always-on brand programs alongside launches and tentpole campaigns
• Experience leading social media and community teams and setting channel strategy
• Experience leading PR and earned media, in house or through agencies
• Experience building ambassador programs across athletes, experts, and credentialed voices, and brand partnerships
• Experience with activations or experiential programs is a plus

Benefits

• 100% covered Medical/Dental/Vision for employee AND spouse + dependents
• 401K with 4% employer match (eligible after 90 days of employment) and immediate vesting
• Generous PTO policy + paid holidays
• Life Insurance
• Voluntary Life Insurance
• Disability Insurance
• Critical Illness Coverage
• Accident Insurance
• Healthcare FSA
• Dependent Care FSA
• Travel Assistance Program
• Employee Assistance Program (EAP)
• Fully stocked kitchen