Growth Creative Strategist

Role Overview

The Growth Creative Strategist is responsible for translating consumer insights, performance data, and business objectives into compelling, high-impact creative strategies across paid social, YouTube, CTV, and emerging digital channels. This role bridges creative storytelling and performance marketing to develop campaigns that drive brand awareness, engagement, customer acquisition, and retention.

What You Will Do

Own the development of creative strategies that translate performance insights into scalable growth opportunities across awareness, consideration, conversion, and retention. Identify customer motivations, objections, purchase triggers, and category education gaps through research, reviews, testing, and performance data.

Why It Might Be a Fit

The ideal candidate combines analytical rigor with creative thinking. You are equally comfortable diving into creative performance data, conducting consumer/competitor research, developing messaging frameworks, and partnering with Creative, Product, and Growth teams to bring ideas to life.

Requirements

• 7 years performance creative, direct response, or paid social for consumer (B2C) brands, with hands-on direct-to-consumer (DTC) experience
• Deep working knowledge of how creative performs on Meta and why
• Deep experience working with creative analytics platforms like Motion, Foreplay, or Atri
• Can show concepts you personally wrote, the brief behind each, and what the numbers did
• Experience in health, wellness, medical device, supplements, or a similarly regulated space
• Demonstrated ability to rapidly prototype ideas through rough creative concepts, mockups, simple edits, or creator-style content to accelerate testing, learning, and iteration before full production investment