Product Marketing Manager

Role Overview

We are seeking a strategic Product Marketing Manager to join our Brand Marketing team. This role serves as the critical bridge between Brand Marketing and Merchandising, responsible for translating product and category strategies into compelling consumer-facing narratives that drive brand equity and commercial success.

What You Will Do

You will own the full product marketing lifecycle—from product positioning and go-to-market strategy to hero product incubation and annual roadmap planning. This is a high-impact role for a marketer who thrives at the intersection of brand storytelling, product strategy, and cross-functional collaboration.

Why It Might Be a Fit

This role requires a marketer who can translate complex product information into clear, compelling consumer-facing narratives, and has experience in cross-functional collaboration, project management, and data-driven decision making.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 4+ years of experience in product marketing, brand marketing, or go-to-market roles
• Proven experience in cross-functional collaboration—working with Brand, Merchandising, Creative, Sales, and Product teams
• Experience developing and executing product positioning, messaging frameworks, hero franchise building strategies and go-to-market strategies
• Experience in omnichannel product marketing (DTC, retail, e-commerce) strongly preferred