Senior Marketing Data Analyst

Hybrid Full TimeTijuana, Baja California, MexicoViamericas

Role Overview

The Senior Marketing Data Analyst is responsible for transforming marketing, customer, agent, product, and geographic data into actionable insights that drive business growth, customer retention, operational efficiency, and strategic decision-making.

What You Will Do

Build and maintain daily, weekly, and monthly reporting tools, deliver accurate analysis, automated dashboards, metric reports, and data visualizations for Marketing, Sales, Finance, Product, Operations, and leadership teams.

Why It Might Be a Fit

This role requires a detail-oriented individual with an analytical mindset, creative critical thinking, excellent presentation skills, verbal and written communication skills, and interpersonal skills.

Requirements

  • Bilingual English and Spanish
  • Bachelor’s degree in Business Analytics, Statistics, Economics, Finance, Marketing, Business Administration, Data Science, or a related field
  • Minimum five years of experience in data analysis, business intelligence, marketing analytics, or related analytical roles
  • Advanced Excel, SQL, and Power BI
  • Experience working with customer, transaction, campaign, geographic, or financial performance data
  • Valid U.S. visa and ability to travel to the United States as required

Benefits

  • Environment of growth and learning
  • Opportunities for growth and development as a professional

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