Director of Retention Marketing & CRM

Role Overview

As a Director of Retention Marketing & CRM, you will build the customer journey by leading the development and execution of retention marketing strategies, the CRM channel, and managing a team responsible for VICI’s email, SMS, app & web push, and loyalty programs.

What You Will Do

Key responsibilities include customer growth and retention, testing roadmaps, reactivation campaigns, email and SMS campaigns, purchase frequency, loyalty program management, data-driven decisions, cross-functional collaboration, and vendor management.

Why It Might Be a Fit

The ideal candidate will have 8+ years of direct-to-consumer marketing experience in lifecycle and retention marketing, including email, CRM, loyalty, and customer segmentation, with a proven track record of owning loyalty program strategy and performance.

Requirements

• 8+ years of direct-to-consumer marketing experience in lifecycle and retention marketing
• Proven experience owning loyalty program strategy and performance
• Experience managing a high-volume email/SMS program with complex, layered segmentation
• Hands-on ESP and SMS platform experience
• Prior people management experience required
• BA/BS in business, marketing, analytics, or related field (or equivalent experience)

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• Paid time off
• Retirement plan
• Stock options
• Loyalty program

Tagged as: Data Analysis