Performance Marketing Specialist

Role Overview

We are looking for an experienced PPC Manager to lead and optimize paid acquisition campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant digital advertising platforms.

What You Will Do

Plan, launch, manage, and optimize PPC and paid media campaigns across Google Ads, Meta, LinkedIn, and other relevant platforms.

Why It Might Be a Fit

The ideal candidate should have strong hands-on experience in B2B lead generation, campaign strategy, budget management, conversion optimization, and performance analytics.

Requirements

• 5+ years of hands-on experience in PPC / Performance Marketing
• Strong experience with Google Ads and Meta Ads
• Experience with LinkedIn Ads will be an added advantage
• Strong understanding of B2B lead generation and conversion funnels
• Hands-on experience with Google Analytics 4 and Google Tag Manager
• Strong knowledge of keyword research, bidding strategies, audience targeting, remarketing, and conversion optimization
• Good understanding of landing page optimization and CRO
• Strong analytical and data-driven mindset
• Ability to independently manage advertising budgets and campaign performance
• Strong communication and reporting skills
• Working knowledge of AI tools for performance marketing, campaign optimization, analytics, and content/ad creation
• Ability to evaluate and adopt new AI-powered marketing tools and automation workflows to improve campaign performance