Director, Performance Marketing

Role Overview

The Director, Performance Marketing owns the craft, standards, and delivery quality of Viral Nation’s performance marketing practice across paid social, paid search, and programmatic. You lead Associate Directors and their portfolios, set the bar for strategy and measurement, manage senior client relationships, and drive retention and growth across the book.

What You Will Do

Own the strategy, quality, and performance of the paid media practice across a multi-client book and a significant media investment. Lead and develop Associate Directors, and through them, Managers and their teams.

Why It Might Be a Fit

8+ years of performance marketing experience across paid social, paid search, and programmatic, including 3+ years in a leadership or management role. Strong agency-side track record leading strategy and delivery across a multi-client portfolio with meaningful media investment.

Requirements

• 8+ years of performance marketing experience across paid social, paid search, and programmatic
• 3+ years in a leadership or management role
• Strong agency-side track record leading strategy and delivery across a multi-client portfolio with meaningful media investment
• Proven people leadership: building, coaching, and retaining high-performing teams
• Deep measurement expertise (attribution, incrementally, MMM / MTA) and command of the evolving privacy and signal-loss landscape
• Excellent executive communication and client storytelling at the senior stakeholder level
• Proficiency in the Google / Microsoft Suite and project management platforms (monday.com, Asana, or comparable)
• Comfort operating in a high-growth, fast-paced agency environment

Benefits

• Competitive salary
• Performance-led compensation
• Market-aligned pay decisions
• Internal pay equity across comparable roles and levels
• Regular performance reviews and check-ins
• Accommodations available on request for candidates with disabilities