Manager, Performance Marketing

On Site Full TimeUnited StatesViral Nation Inc.

Role Overview

The Manager, Performance Marketing brings the strategy lens to an integrated Performance Marketing pod, with an emphasis on paid social. You own the strategic POV and lead the development of the media plan, audience strategy, client narrative, QBRs, and creative briefing.

What You Will Do

Lead the development and execution of full-funnel, cross-channel paid media strategies aligned to client business objectives. Own campaign performance across paid social, paid search, and programmatic, ensuring strong execution, optimization, and reporting.

Why It Might Be a Fit

Drive a culture of experimentation across creative, audiences, bidding strategies, and platforms. Manage and strengthen client relationships, being the lead point of contact for performance marketing related questions and strategic recommendations.

Requirements

  • 4+ years of performance-driven digital marketing experience
  • deep expertise in paid social and strong working knowledge of paid search
  • programmatic experience a strong asset
  • experience mentoring team members, supporting growth goals and education of strategic media planning best practices
  • demonstrated ability to lead multi-channel campaigns from strategy through execution, with a focus on performance and business goals
  • strong understanding of attribution, conversion tracking, and measurement frameworks
  • experience managing vendor and platform relationships (Meta, TikTok, Google, etc.)
  • advanced understanding of media planning, audience strategy, platform algorithms, and optimization techniques
  • excellent client management and communication skills, including presenting to internal and external stakeholders
  • proficiency in the Google Suite and project management tools (e.g., monday.com)

Benefits

  • structured, performance-led, and market-aligned compensation
  • pay decisions based on role requirements, performance, and market alignment by country
  • internal pay equity across comparable roles and levels
  • compensation progression tied to demonstrated performance, expanded scope, and sustained contribution over time
  • regular formal performance reviews and check-ins to ensure alignment with role expectations and impact

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To apply for this job please visit job-boards.greenhouse.io.


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