Digital Marketing Manager for a Consulting Services Company in the US (Home

Digital Marketing Manager for a Consulting Services Company in the US, responsible for developing and executing digital marketing strategies, managing paid advertising campaigns, and optimizing SEO and conversion rates.

Requirements

• Develop and execute digital marketing strategies
• Manage, optimize, and scale paid advertising campaigns
• Monitor campaign performance and improve lead quality, conversion rates, and cost efficiency
• Implement remarketing and retargeting strategies
• Ensure consistent flow of inbound leads
• Improve SEO performance and increase organic visibility and inbound traffic
• Optimize local SEO efforts and Google Business Profile visibility
• Conduct keyword research and competitor analysis
• Support content optimization initiatives
• Create and optimize landing pages, lead forms, and conversion-focused content
• Analyze customer behavior and campaign performance data
• Track, measure, and report on lead generation metrics
• Identify high-converting customer segments and optimize targeting strategies
• Maintain accurate reporting on marketing performance, lead tracking, and campaign ROI
• Collaborate with sales and operations teams
• Support CRM integration and lead tracking processes

Benefits

• Flexible part-time schedule
• Opportunity to work with a consulting services company