VCARB F1 Team – CRM Manager

Role Overview

The CRM Manager will be responsible for owning and driving the retention marketing programme to create incremental bottom-line growth for the VCARB Team. They will help the Marketing Team deliver, measure, and optimise all campaign activity, while creating best-in-class fan journeys and delivering superb customer experience.

What You Will Do

The CRM Manager will plan, create, and optimise CRM campaigns in conjunction with the overall strategy, finding the perfect balance between engaging with fans, retaining them, and achieving growth and commercial goals. They will also manage the VCARB loyalty programme updates and compile quarterly competitor analysis of best-practice CRM campaigns.

Why It Might Be a Fit

The ideal candidate will have at least 5 years’ experience in developing and implementing a successful CRM strategy, with back-end system knowledge. They will be familiar with working in a B2C subscription-based business and have experience using CRM platforms.

Requirements

• At least 5 years’ experience in the development and implementation of a successful CRM strategy
• Built successful acquisition, retention, and fan loyalty programmes
• Experience using CRM platforms
• Detailed and thorough understanding of legal compliance relating to GDPR, data privacy, and security
• Exceptional attention-to-detail
• Very strong interpersonal skills
• Extremely organised
• Proactive attitude and committed interest to the Team’s objectives
• Self-starter who can take initiative
• Data-focused and Return On Investment driven
• Confident in communicating and presenting with core stakeholders across the business

Benefits

• Bonus Scheme
• Free daily food allowance
• Private Healthcare
• Pension Scheme
• Employee Assistance Program
• Life insurance
• Car Scheme
• Gym