Director, Consumer Value Proposition & Growth, China

Role Overview

The Director, Consumer Value Proposition & Growth, China will develop and commercialize consumer value propositions across credit and debit products, translating consumer needs and issuer priorities into practical product offerings and growth initiatives.

What You Will Do

The role involves developing propositions by customer segment, product tier, and use case, defining the combination of payment features, benefits, and service experiences, and working with issuer product teams to refine propositions and develop launch plans.

Why It Might Be a Fit

This role will connect product development with measurable portfolio growth, and a strong consumer proposition gives issuers a reason to choose Visa and consumers a reason to use their cards.

Requirements

• 12+ years of experience in consumer payments, credit/debit products, retail banking or proposition development
• Demonstrated experience launching consumer products or delivering portfolio growth initiatives
• Strong understanding of segmentation, card economics, benefits, and customer lifecycle management
• Ability to translate research and data into commercially viable propositions
• Strong issuer engagement and cross-functional execution skills
• Excellent written, verbal, and presentation skills in Mandarin and English