Senior Manager, GTM Strategy & Commercialization

Role Overview

The Senior Manager, GTM Strategy & Commercialization is responsible for developing regional go-to-market strategies that drive product adoption, revenue growth, and commercial success. This role serves as a strategic partner to Product, Sales, B2B Marketing, and Sales Enablement teams.

What You Will Do

Key responsibilities include leading the creation of regional GTM strategies, assessing market opportunities, and driving alignment across Product, Sales, Marketing, and regional leadership teams.

Why It Might Be a Fit

The ideal candidate combines strategic thinking, executive storytelling, stakeholder management, and strong AI fluency to accelerate how strategies are developed, communicated, and adopted across the region.

Requirements

• 8+ years of relevant work experience with a Bachelor’s Degree or at least 5 years of experience with an Advanced Degree (e.g., Master’s, MBA, JD, MD) or 2 years of work experience with a PhD, OR 11+ years of relevant work experience.
• Proven experience developing GTM strategies and commercialization plans for products, solutions, or strategic growth initiatives.
• Strong ability to translate complex business and product strategies into clear, compelling executive narratives and actionable commercial plans.
• Demonstrated experience creating and delivering executive-level presentations and influencing senior stakeholders.
• Strong cross-functional leadership skills, with experience working across Product, Sales, Marketing, Sales Enablement, and regional or market teams.
• Proven ability to influence without direct authority, drive alignment across diverse stakeholders, and move strategic initiatives forward in complex matrixed organizations.
• Strong analytical and strategic problem-solving capabilities, including the ability to assess market opportunities, client needs, competitive dynamics, and commercial priorities.
• Demonstrated proficiency using AI and GenAI tools to accelerate research, strategic analysis, narrative development, content creation, and productivity.
• Excellent written and verbal communication skills, with the ability to adapt messaging for executive, commercial, product, and sales audiences.
• Bilingual in English & Spanish.
• Strong program leadership and organizational skills, with the ability to manage multiple strategic workstreams and competing priorities.
• Experience in payments, financial services, technology, fintech, or other B2B industries.
• Experience developing regional or multi-market GTM strategies and adapting global strategies to different market and client needs.
• Experience partnering with B2B Marketing and Sales Enablement organizations to translate strategy into campaigns, seller narratives, and enablement materials.
• Familiarity with Product Lifecycle Management (PLM), product launches, commercialization readiness, or launch governance.
• Experience using market insights, commercial data, and client feedback to refine GTM strategy and identify opportunities to accelerate adoption and revenue realization.
• Track record of operating effectively in a highly matrixed, global organization and building alignment across regional and global stakeholders.

Benefits

• Medical
• Dental
• Vision
• 401(k)
• FSA/HSA
• Life Insurance
• Paid Time Off
• Wellness Program