Role Overview
The Senior Manager, Marketing Automation will drive the roll-out of Visa’s new Marketing Automation and Personalization platform in the Australia, New Zealand and Pacific Islands markets, from market entry through profitable scale.
What You Will Do
You will be the subject matter expert for the AUNZPI cluster on VM360, mastering the platform, championing it in AUNZPI, and aligning with the AP framework.
Why It Might Be a Fit
You will have the opportunity to create impact at scale, growing your skills and seeing your contributions impact lives around the world.
Requirements
- Bachelor’s degree in Marketing, Business, Data Science or similar
- 8+ years of experience with marketing automation platforms
- Strong understanding of Australia and / or New Zealand markets-level nuances
- Experience in CRM, lifecycle marketing, growth marketing, consulting or customer engagement
- Experience working within financial services, cards, payments, loyalty or retail banking
- Strong understanding of customer journey design and behavioral marketing
- Ability to translate customer insights into practical growth strategies
- Experience in pitching or selling to clients
- Basic understanding of API integration, event tracking (SDK implementation), and data flows
- Deep knowledge of Australian and New Zealand data privacy regulations
- Ability to articulate how data is captured, unified, and activated
- Comfortable presenting to both technical and non-technical audiences
To apply for this job please visit visa.wd5.myworkdayjobs.com.
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