Senior Product Manager, Marketing Technology & Customer Engagement

Role Overview

We are seeking a strong Senior Product Manager to lead the strategy, roadmap, delivery, integration, and ongoing optimization of Visa Marketing 360, Visa’s global marketing automation and personalization platform.

What You Will Do

Define and communicate a clear product vision and roadmap for Visa Marketing 360, ensuring the platform continues to enable scalable customer engagement, personalization, automation, and measurable marketing outcomes.

Why It Might Be a Fit

The ideal candidate will bring deep product management discipline, strong stakeholder leadership, and experience delivering complex digital or MarTech products that support customer engagement, marketing automation, personalization, journey orchestration, and measurable business outcomes.

Requirements

• 8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD
• At least 7 years of product management experience, with a proven ability to define product strategy, manage roadmaps, write clear requirements, prioritize backlogs, and deliver complex digital products in partnership with cross-functional teams.
• Proven track record of launching, scaling, and continuously improving digital products, platforms, or MarTech capabilities that deliver measurable business or marketing impact.
• Strong understanding of marketing technology, CRM, customer engagement, marketing automation, journey orchestration, personalization, segmentation, and customer experience platforms.
• Demonstrated ability to translate business, client, and user needs into clear product requirements, user stories, acceptance criteria, release plans, and success metrics.
• Experience working with engineering, design, analytics, marketing, legal, privacy, compliance, and regional stakeholders to deliver scalable and compliant product capabilities.
• Strong knowledge of agile methodologies, backlog management, release planning, and product delivery tools such as Jira.
• Excellent communication and stakeholder management skills, with the ability to influence across global, regional, technical, and business teams.
• Customer-oriented and data-driven mindset, with the ability to use analytics, user feedback, and performance insights to guide product decisions.
• Demonstrated ability to evaluate and apply emerging technologies, including AI where relevant, to improve platform capabilities, operational efficiency, personalization, and business outcomes.

Benefits

• Medical
• Dental
• Vision
• 401(k)
• FSA/HSA
• Life Insurance
• Paid Time Off
• Wellness Program

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