Vice President, Global Brand – Consumer Product & Growth Marketing

Role Overview

The Vice President will lead Consumer Product & Growth Marketing within the Global Brand organization, building and operating Visa’s global consumer product and growth marketing engine. The role will translate business and product priorities into differentiated brand, marketing, and go-to-market strategies that accelerate profitable growth across Affluent and Visa Infinite, Cross-Border Travel, and Digital Products & Innovation.

What You Will Do

The Vice President will define portfolio strategies, audience priorities, growth opportunities, innovation roadmaps, commercialization plans, and measurement frameworks that strengthen consumer preference, increase adoption and usage, and create long-term enterprise value. The role will oversee marketing strategy across Visa Infinite and Affluent, Cross-Border Travel and Visa Destinations, and Digital Products & Innovation.

Why It Might Be a Fit

The ideal candidate combines expertise in brand marketing, product marketing, and growth strategy with strong commercial judgment and a proven ability to drive transformation across complex global organizations.

Requirements

• 12 or more years of work experience with a Bachelor’s Degree or at least 10 years of experience with an Advanced degree (e.g. Masters/MBA/JD/MD) or at least 8 years of work experience with a PhD
• 15 or more years of progressive leadership experience across global brand marketing, product marketing, growth marketing, commercial strategy, or related disciplines
• Proven success leading large-scale growth agendas that connect brand preference, product adoption, client enablement, and commercial outcomes
• Deep expertise in payments, financial services, technology, ecommerce, travel, hospitality, premium brands, platform businesses, or adjacent industries
• Experience translating business and product strategy into differentiated propositions, growth platforms, go-to-market strategies, and measurable growth programs
• Demonstrated ability to influence senior executives and align diverse stakeholders across large matrixed global organizations
• Strong commercial and financial acumen, including business case development, investment prioritization, portfolio management, and resource allocation
• Experience building and leading high-performing global teams while driving organizational change and operational excellence
• Expertise across core marketing disciplines, including brand strategy, product marketing, integrated marketing, customer insight, partnerships, sponsorships, digital platforms, and performance measurement
• Experience leveraging data, technology, AI, experimentation, and personalization to drive growth outcomes and marketing effectiveness
• Exceptional communication, executive presence, and storytelling capabilities, with the ability to simplify complex business and technical concepts for senior audiences

Benefits

• Medical
• Dental
• Vision
• 401(k)
• FSA/HSA
• Life Insurance
• Paid Time Off
• Wellness Program

Tagged as: Change Management