Role Overview
We are looking for a China Digital Demand Generation Manager to join our Marketing team and serve as the critical link between our global demand generation strategy and China market execution.
What You Will Do
Plan, execute and optimise demand generation campaigns across China-native platforms, localise global campaign frameworks, and manage end-to-end campaign delivery.
Why It Might Be a Fit
The role requires expertise in Baidu SEM/SEO, WeChat ecosystem, and other major China platforms, as well as experience in account-based marketing and data analytics.
Requirements
- 6+ years of hands-on digital demand generation / performance marketing experience in mainland China
- Deep, demonstrable expertise across Baidu SEM/SEO, WeChat ecosystem, and other major China platforms
- Working knowledge of Chinese AI platforms and how they are reshaping search and content discovery
- Proven experience in account-based marketing (ABM), including building target-account lists and running personalised one-to-one and one-to-few campaigns
- Hands-on experience with ABM and intent-data platforms such as Demandbase, 6sense or equivalent tools
- Strong data analytics skills: comfortable with campaign dashboards, A/B testing, attribution modelling, ROI analysis and customer expansion metrics
- Experience managing digital agencies and media vendors in China
- Fluent in Mandarin (native/near-native) and English (business proficient)
- B2B marketing experience, ideally in professional services, financial services, legal or corporate advisory sectors
To apply for this job please visit careers.vistra.com.
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