Global Head of Demand Generation and Customer Growth

Role Overview

This role sets and leads Vistra’s global campaign and demand generation strategy, translating the Full Potential Plan (FPP) go-to-market priorities into an integrated programme of campaigns across digital and non-digital channels. It builds and leads the global revenue campaign engine that wins new customers, grows existing relationships, and delivers measurable revenue.

What You Will Do

The job is to own the marketing-led revenue journey and enable effective sales conversion, turn each FPP growth priority into targeted engagement, generate and nurture qualified demand, move accepted demand into opportunities and pipeline, and create clear, timely hand-offs into Sales.

Why It Might Be a Fit

This role requires a proven ability to set enterprise-wide B2B demand strategy, make evidence-based choices about priority markets, audiences, propositions, channels, and investment, and translate those choices into an integrated campaign portfolio that delivers measurable commercial outcomes.

Requirements

• Campaign and demand generation strategy
• Revenue campaign leadership
• Commercial mindset
• AI-enabled productivity
• Data-driven decision-making
• Marketing operations, data and reporting leadership
• Cross-functional campaign ownership
• Build-from-zero capability
• Executive communication
• Global operating discipline