Director, Product Marketing

Role Overview

As the Director of Product Marketing at Visual Edge IT, you’ll be a strategic marketing leader responsible for turning market insight into products, solutions, and go-to-market strategies that drive adoption and revenue.

What You Will Do

You’ll lead product marketing strategy across our print, Managed IT, cloud, communications, and cybersecurity portfolio, and use market research, customer insights, competitive intelligence, business data, and seller feedback to identify opportunities, sharpen positioning, define target audiences, build compelling value propositions, and develop go-to-market strategies.

Why It Might Be a Fit

You’ll have a direct connection between your work and measurable business results, and will partner with Product Management, Sales, Service, and Marketing throughout opportunity assessment, business and technical review, MVP pilot launches, general availability launches, and ongoing product growth.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent relevant experience.
• 8+ years of progressive B2B marketing experience, including product marketing strategy, bundled offerings, and go-to-market/launch leadership.
• Proven experience managing direct reports, developing talent, and holding teams accountable for measurable results.
• Experience marketing technology services, preferably Managed IT, cybersecurity, cloud, communications, or print.
• Demonstrated ability to translate market research and customer insights into differentiated positioning, compelling go-to-market strategies, effective sales enablement, and campaigns that drive adoption and revenue.

Benefits

• Competitive pay
• PTO
• Nine paid holidays per year
• Multiple insurance plans to choose from
• 401(k) program with employer match benefit
• Life insurance policy at no cost to employees
• Employee assistance program
• Wellness programs