Brand Manager – (Powdered Milk)

Role Overview

Develops long-term brand strategy and short-term marketing plans for children’s powdered milk, drives consumer research, and implements brand campaigns.

What You Will Do

Develops brand strategy, coordinates with cross-functional teams, conducts consumer research, and implements brand campaigns.

Why It Might Be a Fit

Requires experience in marketing, consumer insights, and brand development, with a strong business-driven mindset and ability to work under high pressure.

Requirements

• At least 3 years of experience in a similar position in the field of Marketing in FMCG industry, categories related to Mom&Baby Category; preschool or kids.
• Strong mindset of winning consumers at the stores, business-driven mindset.
• Experienced in managing a working group to implement Brand development projects & Marketing activities: new product development, communication program (ATL) and brand activation program (BTL).
• Good knowledge of key consumer insights, market research based on qualitative and quantitative data.
• Enthusiastic and proactive spirit at work
• Ability to withstand high pressure.
• Strong sense of business and highly result-oriented;
• Ambitious to grow, willingness to learn and be excellent in marketing field.
• Well organized and detailed, able to work under high pressure.