Role Overview
We’re looking for a Senior Marketing Data Analyst who loves getting beneath the numbers and turning data into smarter marketing decisions. Working across Vitality’s Health and Life businesses, you’ll use advanced analytics to understand what drives customer acquisition, engagement and behaviour across the full marketing journey.
What You Will Do
Lead analysis across the customer journey, connecting marketing activity, media investment and engagement to leads, sales, customer behaviour and long-term commercial value.
Why It Might Be a Fit
Strong experience in marketing analytics, customer analytics, marketing science or a related quantitative field. Advanced SQL skills, with experience working across large marketing, digital, CRM and customer datasets.
Requirements
- Strong experience in marketing analytics, customer analytics, marketing science or a related quantitative field.
- Advanced SQL skills, with experience working across large marketing, digital, CRM and customer datasets.
- Strong Python skills for data analysis, statistical modelling and automation.
- Strong knowledge of applied statistics and marketing measurement, including regression, hypothesis testing, experimentation and incrementality.
- Experience combining multiple data sources to understand marketing effectiveness and customer behaviour.
- Experience developing customer or behavioural segmentation, predictive models or similar analytical solutions.
- Good understanding of digital and paid-media measurement, ideally across platforms such as Google Ads, Search Ads 360 and Meta.
- Experience using Power BI or similar tools to turn complex data into accessible, actionable insight.
- Experience working with cloud-based data environments such as Google BigQuery, APIs and automated data feeds.
- Strong commercial judgement and analytical storytelling skills, with the confidence to turn complex analysis into clear recommendations and influence senior stakeholders.
To apply for this job please visit linkedin.com.
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