Director of Growth Marketing

Role Overview

Vitally is looking for a Director of Growth Marketing to build the growth engine for their next chapter. The role involves owning the strategy for where Vitally’s next increment of qualified pipeline comes from and the system required to produce it.

What You Will Do

The Director of Growth Marketing will own growth strategy and audience development, define where Vitally’s next increment of qualified pipeline should come from, and build an integrated growth strategy aligned to revenue goals, ICP, product strategy, and market priorities.

Why It Might Be a Fit

The ideal candidate will have 10+ years of B2B SaaS marketing experience, a track record of building qualified pipeline across multiple acquisition channels, and strong business and revenue acumen.

Requirements

• 10+ years of B2B SaaS marketing experience
• Experience owning Growth or Demand Generation strategy at a senior level
• A track record of building qualified pipeline across multiple acquisition channels
• Strong understanding of paid acquisition, with experience well beyond paid media alone
• Experience with integrated campaigns, lifecycle and nurture, web conversion, segmentation, and experimentation
• Strong business and revenue acumen and the ability to connect Marketing performance to company outcomes
• Experience partnering deeply with Sales and RevOps
• Ability to interpret funnel and performance data and turn it into strategic action
• Experience managing agencies, freelancers, or specialist partners
• Strong strategic judgment paired with a willingness to be hands-on
• High curiosity, an experimentation mindset, and comfort challenging assumptions about what has historically worked
• Ability to move quickly and operate in ambiguity without sacrificing analytical rigor

Benefits

• 100% of health/dental/vision insurance premiums covered by us
• 401k through Empower
• Commuter benefits
• Unlimited PTO with a minimum we require you to take off
• Flexible work hours and work-from-home policy
• Yearly education stipend towards your professional development