Marketing Automation Lead

Role Overview

We’re looking for an experienced Marketing Automation Lead to drive the evolution of our customer lifecycle marketing capability across our consumer brands, Dodo and iPrimus based in our Melbourne office. This is a highly visible leadership role that combines strategic thinking with hands-on technical expertise.

What You Will Do

As the Marketing Automation Lead, you’ll be responsible for the technical design, implementation and optimisation of automated customer communications across multiple channels. You’ll work closely with Lifecycle Communications, Product, Digital, Data, Analytics and Technology teams to deliver sophisticated lifecycle programs that improve customer outcomes and commercial performance.

Why It Might Be a Fit

If you’re passionate about customer journeys, marketing technology, data-driven decision making and building scalable automation solutions, we’d love to hear from you.

Requirements

• Proven experience leading lifecycle marketing, CRM and marketing automation programs
• Strong expertise in platforms such as Salesforce Marketing Cloud, Braze, Adobe Campaign, HubSpot or similar
• Deep understanding of Martech ecosystems including CRM, CDP, Customer Value Management, analytics and personalisation technologies
• Experience designing and delivering customer journeys, segmentation strategies and trigger-based communications
• Strong understanding of customer data, audience segmentation, APIs, event-driven architecture and platform integrations
• Hands-on capability with SQL and experience working with HTML, CSS, scripting or related technologies
• Experience leveraging AI-enabled tools to improve workflow efficiency, campaign execution, reporting and optimisation
• Strong analytical capability with the ability to use insights and experimentation to improve business outcomes
• Excellent stakeholder management and communication skills, with the ability to simplify complex technical concepts
• Salesforce Marketing Cloud expertise
• Experience working within telecommunications, subscription, digital or customer-centric businesses
• Relevant tertiary qualifications in Marketing, Technology, Data, Business or related disciplines

Benefits

• Diverse and dynamic teams with a supportive and inclusive culture
• Supportive career development plans with comprehensive ongoing training, support, and development opportunities
• Flexible hours and a hybrid working environment
• Generous discounts on power, gas, mobile and internet; plus, discounts to over 400 retailers
• Competitive leave options, including anniversary leave, purchased leave, parental leave, volunteering leave, study leave, and 5 extra days of Vocus leave each year, plus more
• Study assistance programs to excel your personal growth, learning and development
• Health and wellness offerings, including access to our wellbeing initiatives that can help you from a financial, psychological, and physical perspective

Tagged as: Data Analysis, Excel, HubSpot, Salesforce, SQL