Senior Segment Marketing Lead

Role Overview

The Segment Marketing Lead is a senior marketing leadership role responsible for defining and delivering the marketing strategy across three of the organisation’s most commercially significant segments – Strategic, Wholesale and Channel.

What You Will Do

Develop and own the Strategic Accounts, Wholesale and Channel marketing strategy, act as the senior marketing lead and trusted advisor for the segments, and develop and execute multi-channel demand generation programs that drive awareness, engagement, pipeline growth and revenue outcomes.

Why It Might Be a Fit

The successful candidate will bring expertise in account-based marketing, event strategy, partner marketing and integrated demand generation, while leading activity for the Channel segment, as well as providing support across the marketing function and partner programs.

Requirements

• Approximately 8+ years’ experience in B2B marketing, with a strong track record in campaign management, demand generation and account-based marketing within complex organisations
• Demonstrated experience developing and executing integrated marketing strategies that drive measurable business outcomes
• Strong understanding of ABM principles, MarTech, account engagement strategies and collaboration models between marketing and sales teams
• Proven experience leading end-to-end event strategies, including executive engagement programs, customer events, industry conferences, partner programs and channel activations
• Experience working within, marketing to, or partnering with Wholesale, Channel, Telecommunications, Technology or ICT ecosystems is highly desirable
• Understanding of partner-led go-to-market models, indirect sales channels, alliances and co-marketing programs is advantageous
• Broad marketing expertise across digital marketing, content strategy, lead generation, marketing automation and analytics
• Experience leading and developing high-performing team members, with a focus on coaching, stakeholder management and capability development
• Data-driven mindset with the ability to interpret insights, measure performance and optimise marketing investments

Benefits

• Diverse and dynamic teams with a supportive and inclusive culture
• Supportive career development plans with comprehensive ongoing training, support, and development opportunities
• Generous discounts to over 400 retailers
• Competitive leave options, including anniversary leave, purchased leave, parental leave, volunteering leave, study leave, and 5 extra days of Vocus leave each year, plus more
• Study assistance programs to excel your personal growth, learning and development
• Health and wellness offerings, including access to our wellbeing initiatives that can help you from a financial, psychological, and physical perspective

Tagged as: Account-Based Marketing, Data Analysis, Excel