Lifecycle Marketing Manager (CRM & In-App)

Role Overview

The Lifecycle Marketing Manager (CRM & In-App) owns the user journey through our comms, in-app and beyond. Working within the lifecycle goals set with your manager, you’ll design the programs and journeys that decide who gets which message, when and where.

What You Will Do

Act as the lifecycle partner for our Desktop, Mobile and Devices teams: gather each team’s needs and turn them into lifecycle programs, validated with your manager. Own lifecycle comms across in-app (banners, modals, notifications) and email: onboarding, monetization campaigns, retention and win-back, and new feature launches.

Why It Might Be a Fit

You’ll partner closely with our Desktop, Mobile and Devices Teams, each with its own users, goals and roadmap, and with Product Marketing, Copywriting and Design. Your job is to make sure lifecycle comms serve all three products without stepping on each other.

Requirements

• 4+ years in lifecycle or CRM marketing, ideally in a B2C app, gaming or subscription product.
• Experience designing end-to-end user journeys and solid understanding of the process, from first open to win-back.
• Hands-on experience building and running lifecycle programs in a customer engagement platform with email and in-app messaging (Iterable, Braze, Customer.io or similar).
• Strong segmentation skills. You think in cohorts, triggers and user states.
• Data fluency: comfortable with product analytics (Amplitude or similar) and BI dashboards (Looker or similar) to build audiences, read results and find the ‘so what.’
• Experience designing and reading A/B tests.
• Experience managing multiple stakeholders, launches and deadlines at once. You can say ‘not this week’ with data to back it up.
• Basic HTML/CSS for email and in-app templates.
• Proficient level of communication in English.

Benefits

• Flexible Working Hours
• 23 vacation days
• Anniversary Celebration Program
• Generous Referral Program
• Extra time off on demand
• Wellbeing
• Flexible Benefits Plan
• Remote Stipend
• Free English or Spanish lessons