User Acquisition Manager (Google Ads: Demand Gen / GDN)

Role Overview

We’re looking for a User Acquisition Manager who can bring expertise in Demand Gen and GDN to our media buying efforts and make Google Ads our No1 channel by ad spend.

What You Will Do

Manage the entire Google Ads account, including Search, conduct a Google Ads audit, develop a Google Ads growth strategy, launch and scale Demand Gen and GDN campaigns, and maintain a hypothesis backlog and testing pipeline.

Why It Might Be a Fit

The ideal candidate will have personally managed Google Ads budgets of at least $150K per month, launched and scaled profitable Demand Gen and GDN campaigns, and have experience in user acquisition for web-based products.

Requirements

• Personally managed Google Ads budgets of at least $150K per month
• Launched and scaled profitable Demand Gen and GDN campaigns
• Experience in user acquisition for web-based products
• Understanding of web funnels and attribution
• Experience in server-side conversion tracking / offline conversion imports
• Enhanced conversions
• Consent Mode
• Optimization for delayed conversion value
• Understanding of acquisition economics
• LTV
• ROAS
• Cohort profitability
• Ability to write Google Ads Scripts or work with APIs
• Use AI to solve tasks independently
• Fluency in Russian or English

Benefits

• Relocation Support
• The Office
• Medical Insurance
• Provident Fund
• Paid Lunches
• School Fee Benefit
• Sports Benefit
• L&D Options
• Language Learning + Naturalization Support
• Annual Bonus