Sales Operations and CRM Manager

Sales Operations & CRM Manager (m/w/d)

Contract Duration: Fixed-term for 2 years

Employment Type: Full-time at Volksbank Kurpfalz sales division (on-site, partial remote work possible)

About Us

Volksbank Kurpfalz is systematically expanding its sales division in the context of a current strategic project to be data-driven and tool-oriented. The goal is a sales division that operates based on clean data, a clear target customer profile, and an intelligently maintained CRM system – transparent, plannable, and with reliable forecasts instead of gut feeling.

For this initiative, the bank is creating a new role: Sales Operations & CRM Manager (m/w/d). This position is structurally designed for permanence – the bank is initially filling it with a fixed-term contract for two years to flexibly develop the role and scope during this setup phase.

Your Role

• Together with sales, you develop and maintain the bank’s ideal customer profiles (ICP) and determine the addressable market (TAM, SAM, SOM) in your region with colleagues.
• You further develop the bank’s CRM system into the central “brain” of sales: clear stage logic in the sales process, intelligent trigger information (e.g., relevant market events, contact person changes), and a cleanly maintained data inventory from first contact to closure.
• You work effortlessly with data and tools. You deliver measurable customer output. Data and AI are not discussed abstractly with you – they are applied.
• You test and roll out additional relevant sales and data tools for the bank as project manager.
• You participate in the bank’s weekly sales coordination meetings and maintain focus on revenue, contribution margin, and forecast, consistently filtering out unrealistic pipeline entries.
• You report directly to the Head of Sales Management, work strategically and conceptually, and deliberately do not take on operational customer appointments – sales operations are not your daily business, data and management are.

Your Profile

• You are fundamentally data-driven and tool-savvy – passionate about CRM, data, and processes, not a classical salesperson.
• You bring relevant experience in Sales Operations, Sales Analytics, CRM Administration, or a comparable data-driven function.
• Banking experience is explicitly not required for this role – the bank values a fresh outside perspective.
• You are experienced enough to confidently engage with experienced and assertive sales professionals at the bank and do not shy away from constructive disagreement.
• You have secure experience with CRM systems (e.g., Salesforce) as well as reporting and analytics tools.
• You work in a structured, independent manner with high reliability, even with recurring routines (e.g., weekly data maintenance).

We Offer

• A newly created, strategically significant role at the bank with direct access to the heads of our market divisions and visible influence on a central transformation project.
• Close support from the Head of Sales Management and the bank’s project team during the setup phase.
• Attractive compensation according to the tariff of savings banks and employee asset benefits.
• Minimum 30 days vacation as well as opportunities for partial remote work.
• Individual training opportunities (e.g., CRM/data tools) and modern workplace equipment.
• A collegial environment at the bank with short decision-making paths and the opportunity to shape topics from the ground up.

Tagged as: CRM Administration, Data Analysis, Salesforce