Role Overview
Manage and maintain Voltera’s martech stack, identify opportunities to improve workflows, automate repetitive tasks, and increase operational efficiency. Contribute to marketing campaigns across email, web, digital advertising, and other channels.
What You Will Do
Develop and maintain audience segments, lists, lifecycle stages, and other crucial campaign attribution structures. Track marketing metrics, such as campaign performance, lead generation, conversion rates, pipelines, acquisition costs, and ROI.
Why It Might Be a Fit
The role requires strong analytical skills and data-driven thinking, a solid understanding of trends and best practices in online marketing, and demonstrable experience leading paid advertising and email marketing campaigns.
Requirements
- Post-secondary education in marketing
- 5+ years of relevant work experience
- Strong analytical skills and data-driven thinking
- A solid understanding of trends and best practices in online marketing
- Demonstrable experience leading paid advertising and email marketing campaigns
- Using HubSpot, Google Ads, Google Search Console, Google Analytics, Google Tag Manager, Semrush, and other tools in our martech stack
- Running A/B and multivariate experiments
- Contributing to inbound and outbound marketing programs
- Evaluating the customer journey and optimizing for conversion
Benefits
- Three weeks’ vacation to start
- Paid end-of-year company shutdown
- Flexible work hours
- Family-friendly work culture
- Collaborative work environment
To apply for this job please visit voltera.bamboohr.com.
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