Senior Marketing Manager

Role Overview

As a Senior Marketing Manager, you will be responsible for developing and implementing marketing strategies to drive corporate success. You will lead strategic impulses, prioritize, and measure marketing activities. You will also be responsible for cross-channel campaigns, content creation, and product web pages.

What You Will Do

Your day-to-day responsibilities will include marketing planning, market analysis, and conception and control of cross-channel measures. You will also be responsible for website content management, SEO, and web analysis. Additionally, you will advise management, departments, agencies, and external partners in marketing-strategic questions.

Why It Might Be a Fit

We are looking for a Senior Marketing Manager who is independent, initiative, and pragmatic with a clear result focus. You should have analytical thinking, problem-solving competence, and customer orientation. You should also have strong communication skills and team ability.

Requirements

• Successfully completed business administration studies with a focus on marketing or comparable qualification
• Several years of experience (at least 5 years) in strategic and operational marketing, ideally in the B2B field
• Comprehensive knowledge in marketing planning, market analysis, and conception and control of cross-channel measures
• Experience in website content management and knowledge in SEO and web analysis
• Very good project management skills and experience in stakeholder management and in designing clear processes and priorities
• Secure handling of budgets, KPIs, and effect measurement as well as experience in deriving recommendations for action and optimizations
• Very good German knowledge in word and writing

Benefits

• Flexible working time design
• Flexible working hours
• Mobile work (also in the EU)
• Other social benefits