Retention Marketing Lead, Europe

Role Overview

Vuori is looking for a Retention Marketing Lead, Europe to own and accelerate the company’s retention marketing strategy across European markets. The role will be responsible for developing and executing customer lifecycle marketing programs to increase engagement, repeat purchase rate, customer lifetime value, and channel revenue across the customer journey.

What You Will Do

The Retention Marketing Lead will own and grow Email as a key revenue-driving marketing channel, develop and execute customer lifecycle strategies, identify opportunities to introduce and scale new retention channels, and build and manage campaign calendars, customer journeys, and automated lifecycle programs.

Why It Might Be a Fit

The ideal candidate will have 5+ years of experience in retention/lifecycle marketing and campaign execution within eCommerce, with a strong understanding of CRM/ESP platforms, customer segmentation principles, and analytics. The candidate will also have strong written communication skills, attention to detail, and experience using project management tools.

Requirements

• 5+ years of experience in retention/lifecycle marketing and campaign execution within eCommerce
• Bachelor’s Degree in Marketing, Business, Communications, or equivalent years of experience
• Experience of working in a high-volume, fast-paced environment with the ability to manage multiple priorities simultaneously
• Experience in CRM/ESP platforms and customer segmentation principles
• Knowledge of analytics, campaign reporting, and performance measurement
• Strong written communication skills and ability to review customer-facing marketing content for accuracy and consistency
• Strong attention to detail with a focus on QA and accuracy
• Experience using project management tools such as Asana or Jira to track workstreams and collaborate cross-functionally
• Comfortable navigating ambiguity and adapting to shifting business priorities
• Familiarity with Shopify or similar eCommerce/CMS platforms a plus
• Previous exposure to multilingual retention campaigns, including translation, localisation and market-specific messaging, would be beneficial
• Knowledge of NPS programmes and customer experience platforms such as Medallia would be advantageous

Tagged as: Project Management