Head of D2C Growth & E-Commerce

Role Overview

The Head of D2C Growth & E-Commerce will own the direct-to-consumer business and lead its next phase of growth, working directly with the founders to develop and execute the D2C growth strategy.

What You Will Do

Key responsibilities include developing and executing a comprehensive growth strategy, analyzing customer acquisition costs and lifetime value, and establishing clear KPIs and reporting systems.

Why It Might Be a Fit

The ideal candidate will have 3+ years of experience in growth marketing, performance marketing, or e-commerce, and a proven ability to manage and scale paid advertising campaigns.

Requirements

• 3+ years of experience in growth marketing, performance marketing, or e-commerce
• Proven experience managing and scaling paid advertising campaigns across Meta and Google
• Strong understanding of Shopify, email marketing platforms (ideally Klaviyo), and e-commerce analytics
• Comfortable managing multiple projects and taking ownership of both strategy and execution
• Highly analytical, with the ability to translate performance data into actionable business decisions
• Creative thinker with a strong understanding of branding, storytelling, and effective advertising

Benefits

• Equity: Meaningful stock option participation
• Benefits: Health, dental, and vision insurance
• Paid time off
• Product allowance