Role Overview
We are seeking an experienced Lifecycle Marketing & CRM Manager to own and manage lifecycle marketing programs that turn homeowner interest into qualified conversations, booked appointments, and long-term customer relationships.
What You Will Do
Build and manage customer segmentation and automated nurture workflows, develop triggered email and SMS campaigns, and optimize customer journeys to improve lead conversion and retention.
Why It Might Be a Fit
The ideal candidate is a hands-on lifecycle and CRM marketing professional who can independently design, launch, measure, and continuously improve complex customer journeys and marketing automation programs.
Requirements
- 5+ years of hands-on experience in lifecycle marketing, CRM operations, marketing automation, or a related field
- Proven experience building and managing sophisticated email and SMS marketing programs
- Hands-on experience with HubSpot, Salesforce, or equivalent CRM and marketing automation platforms
To apply for this job please visit linkedin.com.
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