Integrated Marketing Lead

Role Overview

The Integrated Marketing Lead will own the Walrus Foundation’s B2B social channels and influencer program, run select partner marketing campaigns, shape the brand’s presence at events, and help steer growth marketing across the Global Marketing team.

What You Will Do

Plan and execute social media-led campaigns, support partner and product launches, assist in integrated marketing campaigns, execute ad-hoc partner and product launches, and coordinate with the growth marketing contractor.

Why It Might Be a Fit

The ideal candidate will have 6-9 years of experience in integrated, social, or growth marketing, with demonstrated ownership of B2B brand social channels, and experience running influencer programs, paid partnerships, and events.

Requirements

• 6-9 years of experience in integrated, social, or growth marketing
• Demonstrated ownership of B2B brand social channels
• Experience running influencer programs, including paid partnerships with B2B thought leaders
• Hands-on paid or growth marketing experience, including shaping strategy and reviewing performance against pipeline, lead, and signup targets
• Experience supporting events, including merch, on-site activations, and guerrilla marketing
• Experience running partner or co-marketing campaigns with enterprise customers or ecosystem partners
• Proven B2B marketing experience, ideally with enterprise audiences
• Experience running social listening and translating insights into content and campaign decisions
• Experience supporting executive or leadership communications on social
• Strong organizational and project management skills
• Excellent written and verbal communication skills
• Proficiency in marketing tools and platforms
• Experience building AI workflows for marketing content and operations (a plus)
• Solid understanding of digital marketing principles, including copywriting, SEO, PPC, and analytics
• Creative thinker with strong problem-solving skills and attention to detail
• Ability to work independently and as part of a team in a fast-paced environment