Digital Marketing Officer

Role Overview

The Digital Marketing Officer will lead a data-driven and insight-led digital approach to build awareness of fostering and connect prospective carers with the Black Country Fostering Hub. The role involves uncovering authentic stories and developing compelling written, visual, and video content to help people connect with fostering and feel confident about taking the next step.

What You Will Do

The Digital Marketing Officer will plan, deliver, and optimize integrated digital marketing campaigns across multiple channels, manage and develop regional social media channels, create and schedule engaging content, and support digital PR, paid search, and social advertising.

Why It Might Be a Fit

The ideal candidate will have experience in digital marketing, social media, content creation, and a strong storytelling ability. They will be able to use insight to shape effective campaigns and inspire more people to begin their fostering journey.

Requirements

• Experience in digital marketing, social media, content creation or a related field
• Strong storytelling, copywriting, and editing skills
• Experience delivering multi-channel campaigns and using content management, CRM, and digital marketing tools
• Knowledge of social media, email marketing, SEO, analytics, and digital advertising
• Strong organisational and stakeholder management skills
• A relevant Level 4 qualification, degree or equivalent experience

Benefits

• Flexible working arrangements
• Generous holiday entitlements
• First-class pension scheme
• Opportunities for training and personal development