Executive Director of Advancement Marketing and Communications

The Executive Director of Advancement Marketing and Communications serves as the strategic leader responsible for the design and execution of a comprehensive advancement marketing and communications effort to strengthen philanthropic support and engagement for Washington and Lee University.

Requirements

• Lead integrated advancement marketing and communications strategies
• Serve as primary strategist and liaison between University Advancement and Communications and Public Affairs
• Develop annual advancement marketing plans
• Establish and track key performance indicators
• Oversee University Advancement web content and social media strategy
• Use CRM systems and analytics to segment audiences and personalize outreach
• Support University Advancement events
• Lead, mentor, and develop University Advancement marketing and communications staff

Benefits

• Health insurance
• Retirement plan
• Paid time off
• Other benefits (not specified)