Demand Generation Manager

Role Overview

The Demand Generation Manager owns WatchGuard’s global MQL number and is responsible for building and scaling a digital-first demand engine across paid search, paid social, display advertising, and third-party channels.

What You Will Do

You will drive WatchGuard’s account-based marketing (ABM) motion, using intent and engagement data to identify and prioritize target accounts, then orchestrating paid digital programs — PPC/SEM, paid social, display, and third-party syndication — to engage them.

Why It Might Be a Fit

This role will have three direct reports: Digital Marketing Specialist, Webinar Manager, and Virtual Event Strategist. You’ll be guaranteed to learn from these diverse perspectives, grow in your understanding of global business practices and needs, and have a lot of fun along the way.

Requirements

• Deep expertise in PPC/SEM, paid social, and digital advertising platforms (Google Ads, LinkedIn, etc.)
• Experience with ABM/ABX tools such as 6sense, and using intent and engagement data to inform channel strategy
• Proven track record owning and managing a significant digital advertising budget with strong pacing and ROI discipline
• Experience managing a team, including direct reports across digital, webinar, and event functions
• Strong understanding of MQL and funnel metrics, with experience reporting performance to leadership
• Experience managing third-party media and syndication vendors
• Familiarity with Marketo and Salesforce or similar marketing automation and CRM platforms
• Minimum of 7 years of experience in digital marketing or demand generation, including experience managing a team
• Proven experience owning digital advertising budgets and driving measurable MQL and pipeline results
• Prior experience with technology or cybersecurity solutions is a plus
• Experience with ABM tools and account-based digital targeting
• Strong analytical skills — comfortable working with performance data across multiple channels
• Excellent written and verbal communication skills

Benefits

• Bonus
• Comprehensive benefits