Senior Product Marketing Manager Newborn Screening

Role Overview

The Senior Product Marketing Manager, Newborn Screening is responsible for driving global marketing strategy, positioning, demand generation, and commercial enablement for the newborn screening portfolio. This role serves as the voice of the market, translating customer needs, public health priorities, disease awareness trends, and competitive insights into compelling value propositions, marketing campaigns, and commercial programmes that accelerate adoption of newborn screening solutions.

What You Will Do

Develop and execute the global marketing strategy for the newborn screening portfolio. Identify market opportunities, growth drivers, emerging screening conditions, and public health initiatives that influence newborn screening programme expansion. Monitor newborn screening policies, reimbursement trends, government initiatives, and regulatory developments impacting adoption.

Why It Might Be a Fit

Proven experience in clinical diagnostics, IVD, or clinical LC-MS markets. Demonstrated leadership in segment marketing, market strategy, or solution marketing within a global organization. Strong understanding of clinical laboratory workflows and adoption drivers for routine diagnostics.

Requirements

• Degree in Life Sciences, Chemistry, Engineering, or related scientific discipline.
• Advanced degree (Master’s or PhD) preferred
• Proven experience in clinical diagnostics, IVD, or clinical LC-MS markets
• Demonstrated leadership in segment marketing, market strategy, or solution marketing within a global organization
• Strong understanding of clinical laboratory workflows and adoption drivers for routine diagnostics
• Experience influencing product portfolio and innovation strategy through market and customer insights
• Proven ability to work effectively in matrixed, cross-functional environments
• Experience supporting global or regional sales organizations