Marketing Specialist

Wati is a growing SaaS platform that provides end-to-end WhatsApp API solutions for SMBs and large enterprises. We aim to simplify business communication, helping businesses meet their customers where they are – WhatsApp.

Backed by global investors such as Sequoia, DST Global, and Tiger Global, we’re Shopify’s first investment in a startup in Asia.

Headquartered in Hong Kong and trusted by 12,000+ customers across 100+ countries. We’re a rapidly expanding team filled with talented people from around the globe.

We are seeking a dynamic and results-driven Marketing Specialist to support our marketing efforts in the LATAM region. This role will play a critical part in generating high-quality leads, managing digital and field marketing initiatives, and strengthening our brand presence through strategic campaigns and content.

Reports to: General Manager, LATAM

Job Summary

We are seeking a dynamic and results-driven Marketing Specialist to support our marketing efforts in the LATAM region. This role will play a critical part in generating high-quality leads, managing digital and field marketing initiatives, and strengthening our brand presence through strategic campaigns and content.

Key Responsibilities

• Lead Generation
  • Develop and execute lead generation strategies to provide high-quality leads for the sales team.
  • Collaborate with internal teams and external agencies to optimize campaigns for conversion.
• Digital Marketing
  • Manage agency relationships to ensure effective placement of Google and Meta ads.
  • Ensure accurate data tracking and channel attribution for all digital campaigns.
• SEO Strategy
  • Work closely with the SEO agency to rank hero keywords at the top of search results.
  • Create high-value content that drives organic growth and aligns with brand objectives.
• Field Marketing
  • Plan and execute events with partners, focusing on driving engagement and building strong connections in the region.
  • Coordinate logistics and manage resources for impactful event execution.
• Content Production
  • Develop customer case studies to showcase successful implementations and strengthen credibility.
  • Collaborate with cross-functional teams to gather relevant data and insights for content.
• Branding
  • Assist in enhancing brand presence and awareness through targeted campaigns and regional branding initiatives.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 4+ years of experience in marketing, ideally with exposure to digital and field marketing in the LATAM Region.
• Proficiency in managing digital campaigns and working with SEO and event management agencies.
• Strong understanding of data analytics and tracking tools for channel attribution.
• Excellent organizational, communication, and project management skills.
• Proficiency in English, Portuguese and Spanish is required.

Benefits

• Opportunity to work with a leading SaaS company and make a significant impact on our growth in the LATAM region.
• Collaborative and innovative work environment.
• Professional development and career growth opportunities.

If you are passionate about driving growth and making a difference in the LATAM market, we would love to hear from you!

About the company

Wati is a rapidly growing CPaaS (Communication Platform as a Service) that offers innovative business messaging solutions for both SMBs and large enterprises. Our mission is to simplify business communication, starting with WhatsApp. Backed by global investors Sequoia, DST Global, and Tiger Global, we proudly stand as Shopify’s first investment in Asia. Additionally, we’re one of the industry’s top Meta BSPs (Business Solution Providers).

We serve 8000+ customers across 100+ countries. As a remote-first company, we prioritise adaptability and inclusivity. Our talented team spans the globe, working collaboratively to drive innovation and empower businesses through WhatsApp.

We welcome you to join our dynamic team! 🌍🚀