Director, Digital Marketing, Operations & Analytics

Role Overview

The Director, Digital Marketing, Operations & Analytics is a senior, business-oriented digital marketing leader responsible for defining and scaling the digital experience, marketing technology, analytics, and marketing operations capabilities that strengthen customer engagement, demand creation, and commercial performance across the Americas.

What You Will Do

Develop and execute the multi-year strategy and operating roadmap for digital experience, marketing operations, CRM, analytics, marketing technology, AI-enabled capability building, and digital channel enablement across the Americas. Lead, coach, and develop a high-performing team responsible for website operations, user experience, content enablement, SEO/SEM, analytics, CRM, marketing automation, project delivery, and marketing technology platforms.

Why It Might Be a Fit

The ideal candidate will have 12+ years of progressive leadership experience in digital marketing, digital experience, ecommerce, marketing operations, analytics, CRM, marketing technology, or customer experience. They will have a strong ability to connect digital activity to business outcomes through dashboards, attribution, financial analysis, executive reporting, and actionable insights.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Analytics, Information Systems or related field
• 12+ years of progressive leadership experience in digital marketing, digital experience, ecommerce, marketing operations, analytics, CRM, marketing technology, or customer experience
• 5+ years of people leadership experience, including leading managers, developing talent, and building high-performing cross-functional teams
• Proven experience building or transforming a digital marketing, ecommerce, customer experience, or marketing operations function in a complex, multi-brand or matrixed environment
• Demonstrated ownership of website strategy, user experience, customer journey optimization, SEO/SEM, digital campaign performance, and conversion improvement
• Hands-on leadership experience with CRM, marketing automation, analytics platforms, web content management systems, data governance practices, and marketing technology/vendor ecosystems
• Strong ability to connect digital activity to business outcomes through dashboards, attribution, financial analysis, executive reporting, and actionable insights
• Executive communication, change leadership, stakeholder management, and cross-functional partnership skills, with the ability to influence sales, marketing, product, IT, finance, and operations leaders

Benefits

• Competitive compensation based on your skills, qualifications, and experience
• Comprehensive medical and dental coverage
• Retirement benefits
• Family building benefits, including paid maternity/paternity leave
• 10 paid holidays and Paid Time Off
• Continued professional development opportunities and educational reimbursement
• Additional perks such as fitness reimbursements and employee discount programs