Marketing Manager

Role Overview

We’re making Africa the first cashless continent. As a Marketing Manager, you’ll play a key role in driving user growth and engagement through effective ATL and BTL marketing tactics. You’ll oversee marketing strategies and campaigns, collaborate with cross-functional teams, and manage relationships with external agencies.

What You Will Do

Develop and implement ATL and BTL marketing strategies, plan and execute marketing campaigns, monitor and analyze performance, and provide regular reports on effectiveness.

Why It Might Be a Fit

You’ll be a good fit if you have a proven track record of defining and implementing marketing strategies, are a strategic thinker with a data-driven mindset, and have a passion for developing and executing marketing campaigns.

Requirements

• Bachelor’s or master’s degree in business, marketing, communications, or a related field.
• 6+ years of relevant work experience in marketing.
• An all-rounded KPI-driven marketer having managed ATL and BTL campaigns and brand building events with proven commercial results.
• Excellent project management skills, able to orchestrate different workstreams within sizeable complex campaigns under tight deadlines.
• Good analytical skills and ability to distill insights and make data-driven decisions.
• Strong collaboration and interpersonal skills with a proven ability to work effectively across the company.
• Experience working with external agencies on both online and offline campaigns.
• Strong people leadership skills accompanied by an engaging personality that can inspire, mentor, and develop a young team.
• Excellent communication and presentation skills.
• Fluent in French, English, and one of the local languages.

Benefits

• Generous health insurance for yourself and your dependents.
• Parental leave policies (26 weeks for mothers and 4 weeks for fathers) and subsidized childcare when you return to work.
• Airtime reimbursement.
• Free food and a beautiful office space.
• Subsidized gym memberships and fitness classes.