Role Overview
The Digital Marketing Manager is a full-time, on-site role based at Wayvida’s Thiruvananthapuram office. This role is responsible for planning, executing, and optimizing digital marketing campaigns across multiple channels to promote Wayvida’s SaaS products, custom software services, and consultancy offerings.
What You Will Do
Daily responsibilities include developing and managing social media strategies, overseeing lead generation initiatives, coordinating content and performance marketing activities, and monitoring web analytics to improve campaign effectiveness.
Why It Might Be a Fit
The role also involves budget management, reporting on key performance metrics, identifying growth opportunities, and mentoring junior team members to strengthen the marketing function.
Requirements
- Strong Digital Marketing and Marketing skills, with experience leading integrated online campaigns for B2B software or SaaS products.
- Proficiency in Social Media Marketing, including planning, execution, and optimization across relevant platforms.
- Proven Lead Generation experience using digital channels, marketing funnels, and campaign automation tools.
- Hands-on expertise in Web Analytics, including tools such as Google Analytics and other performance-tracking platforms.
- 7+ years of progressive experience in digital marketing, preferably in technology, SaaS, or IT services.
- Ability to develop data-informed strategies, manage budgets, and report on KPIs and ROI.
- Strong communication, stakeholder management, and cross-functional collaboration skills.
- Experience with SEO/SEM, marketing automation, email marketing, and CRM integration is an advantage.
To apply for this job please visit linkedin.com.
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