Head of Marketing Programme

Role Overview

The Head of Marketing Programme will set the direction for marketing activity, turning market and regulatory insight into clear commercial priorities, and building and owning a campaign plan tailored to distinct customer segments. The role involves keeping an eye on the external landscape, spotting emerging customer needs, and aligning campaign planning with leaders across sales, customer success, content, and product.

What You Will Do

The Head of Marketing Programme will own the campaign strategy and plan for subscription growth, building tailored campaigns for each customer segment, plan both sales-led campaigns and digital campaigns, manage the monthly campaign roadmap, and align campaign planning with leaders across sales, customer success, content, and product.

Why It Might Be a Fit

The ideal candidate will have a strong track record in marketing to institutional or business customers, experience setting campaign strategy, and a confident grasp of how policy, regulation, and workforce issues shape customer priorities.

Requirements

• Strong track record in marketing to institutional or business customers
• Experience setting campaign strategy
• Confident grasp of how policy, regulation, and workforce issues shape customer priorities
• Background in product marketing or leading go-to-market for new launches
• Commercial accountability for leads, conversion, and revenue across both sales-led and e-commerce routes

Benefits

• Salary: £55k to £75k DOE
• Hybrid: 2-4 days a month in the office
• Permanent: Full time