Senior Marketing Automation Manager

Role Overview

The Senior Marketing Automation Manager is responsible for the day-to-day administration, reliability, governance, and optimization of WealthVest’s Adobe Marketo Engage platform. This position serves as the technical owner of our marketing automation environment, overseeing campaign execution, Salesforce integration, lead-scoring methodologies, and automated marketing programs that support WealthVest and its carrier partners.

What You Will Do

Develop and maintain processes, documentation, and technical improvements that support the continued growth and optimization of WealthVest’s marketing automation capabilities. Build, test, schedule, and execute targeted email marketing campaigns on behalf of WealthVest and its carrier partners.

Why It Might Be a Fit

This role is for experienced professionals who enjoy taking ownership, solving complex problems, and making a measurable impact. If you’re passionate about marketing technology, thrive in an environment where expectations are high and continuous improvement matters, and want to help shape the future of marketing automation at WealthVest, we’d love to connect with you.

Requirements

• Minimum of 8 years of hands-on experience with Adobe Marketo Engage and marketing automation, including administration and ownership of a production environment.
• Current Adobe Marketo Engage Expert certification or equivalent current Adobe Marketo professional certification demonstrating expert-level proficiency.
• Advanced understanding of Marketo functionality, including Smart Campaigns, engagement programs, segmentation, lead lifecycle management, reporting, and database governance.
• Demonstrated experience developing, implementing, and optimizing lead-scoring models that translate marketing engagement into actionable insights for Sales teams.
• Strong experience with Marketo–Salesforce integrations, including data synchronization, field mappings, troubleshooting, and data management.
• Experience coordinating or managing marketing automation support personnel, including providing technical guidance, assigning responsibilities, and ensuring quality.
• Strong analytical and problem-solving skills with the ability to independently investigate and resolve complex technical challenges.
• Ability to manage multiple projects, meet deadlines, and maintain exceptional attention to detail in a fast-paced environment.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across technical and nontechnical teams.
• Thinks strategically, connecting marketing automation capabilities with broader business objectives and opportunities for improvement.
• Demonstrates a commitment to maintaining accurate data, reliable systems, and compliant marketing communications.
• Takes ownership and responsibility for the quality, accuracy, and effectiveness of all work delivered.
• Consistently identifies and acts on opportunities to improve processes, enhance system functionality, and support business outcomes without requiring explicit direction.