Brand Reputation, SEO & PR Manager

Role Overview

This role is for one of the Weekday’s clients. The Brand Reputation, SEO & PR Manager will own and strengthen the organisation’s digital reputation across search engines, online platforms, media, and customer communities.

What You Will Do

Own and continuously improve the brand’s Page One search presence, develop strategies to ensure top search results, claim and optimise profiles, monitor brand search results, and develop high-quality, SEO-optimised content.

Why It Might Be a Fit

The ideal candidate combines expertise in SEO, Generative Engine Optimization (GEO), digital PR, online reputation management, content strategy, and crisis response with a strong bias toward measurable execution.

Requirements

• 3+ years of hands-on experience in online reputation management, SEO, digital PR, brand communications, or a closely related field
• Proven track record of improving and managing brand visibility and reputation across search results
• Strong expertise in SEO, content strategy, technical search fundamentals, and search reputation management
• Practical understanding of Generative Engine Optimization (GEO), AI-powered search, LLM discovery, and emerging search behaviour
• Experience developing high-authority content strategies and securing relevant digital PR or media placements
• Strong understanding of online reputation risks, search result management, brand monitoring, and crisis response
• Experience using reputation and monitoring platforms such as Google Alerts, Mention, Brand24, or equivalent tools
• Proven ability to respond quickly and strategically to reputation threats and emerging issues
• Strong content development and editorial judgement with the ability to create compelling, credible, and search-optimised content
• Experience building relationships with journalists, publications, industry websites, communities, or other external stakeholders
• Understanding of customer advocacy, community building, reviews, testimonials, and authentic brand storytelling
• Strong analytical skills with the ability to interpret search, content, reputation, and engagement data
• Highly proactive and execution-oriented, with the ability to move quickly from strategy to implementation
• Strong research skills and a willingness to continuously experiment with emerging SEO, AI, and digital reputation techniques
• Excellent written and verbal communication skills
• Ability to work independently, manage priorities, and operate effectively in a fully remote environment
• Strong judgement, discretion, resilience, and ownership when handling sensitive brand and reputation matters
• Comfortable working directly with senior leadership and communicating reputation risks, opportunities, priorities, and results clearly