Digital Marketing Lead

Role Overview

The Digital Marketing Lead will own the digital P&L across customer acquisition, retention, CRM, membership growth, store footfall, franchisee lead generation, and app growth. The ideal candidate should be equally comfortable with paid acquisition and retention strategy, with hands-on experience building campaigns, customer journeys, segmentation frameworks, measurement systems, and growth programmes that drive measurable business outcomes.

What You Will Do

The Digital Marketing Lead will drive growth across three key areas: B2B franchisee lead generation and lead-to-onboarding funnel, B2C store footfall and membership acquisition/retention, and B2C app acquisition, engagement, and repeat orders. The role will also own repeat purchase, churn reduction, win-back, and CRM-attributed revenue initiatives.

Why It Might Be a Fit

The ideal candidate should have 7-10 years of experience in digital marketing, with proven depth across both performance marketing/acquisition and CRM/lifecycle marketing. The candidate should have hands-on experience with CRM platforms, including CleverTap, MoEngage, or WebEngage, and a strong understanding of multi-channel CRM execution across SMS, WhatsApp, and Push Notifications.

Requirements

• 7-10 years of experience in digital marketing
• Hands-on experience with CRM platforms such as CleverTap, MoEngage, or WebEngage
• Experience owning or co-owning a loyalty programme, membership programme, repeat-purchase funnel, or retention KPI
• Strong understanding of multi-channel CRM execution across SMS, WhatsApp, and Push Notifications
• Hands-on experience with Google Ads, including Search, PMax, and UAC, as well as Meta Ads
• Experience executing hyperlocal or multi-location marketing campaigns, preferably across Tier 2 and Tier 3 markets in India
• Strong understanding of SEO, AEO, and GEO, including technical SEO, structured data, and visibility in AI-generated search answers
• Experience with GA4, GTM, and Looker Studio for paid marketing and CRM measurement
• B2B lead-generation experience across franchisee, partner, or enterprise segments is preferred
• Experience with app marketing, UAC/App campaigns, and MMP platforms such as AppsFlyer or Adjust is preferred

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• Retirement plan
• Paid holidays
• Vacation time
• Sick leave
• Flexible work arrangements
• Professional development opportunities