Director, US Growth

Role Overview

The Director, US Growth is the lead role for US paid media, responsible for managing the US plan and results, including forecasting, channel mix, and budget allocation. The role requires hands-on experience in performance or growth marketing, including hands-on management of multiple paid channels at meaningful scale. The ideal candidate will have a track record of building or directing automations, tools, or workflows with AI tooling and experience owning a forecast and a budget.

What You Will Do

The Director, US Growth will own the US result, accountable for US new member volume and blended CAC against plan, across our behavioral and clinical programs and every paid channel. The role requires strong analytical skills, including spreadsheets at a high level, comfort in BI tools like Looker or Amplitude, and SQL. The Director will also lead the team, manage and develop the Growth Marketing Manager, and set priorities, review the work, and build the US team.

Why It Might Be a Fit

The ideal candidate will have 8+ years of experience in performance or growth marketing, including hands-on management of multiple paid channels at meaningful scale. The role requires a track record of building or directing automations, tools, or workflows with AI tooling and experience owning a forecast and a budget. The Director, US Growth will be responsible for managing the US plan and results, including forecasting, channel mix, and budget allocation.

Requirements

• 8+ years in performance or growth marketing
• Hands-on experience in Meta Ads and Google Ads
• Working knowledge of AI tooling
• Experience owning a forecast and a budget
• Strong analytical skills
• Experience managing people and agency partners

Benefits

• Comprehensive benefits package
• Annual bonus program