Associate Director, Enterprise Applications – Digital & Marketing Systems

Role Overview

As the Associate Director, Enterprise Applications – Digital & Marketing Systems, you will serve as a strategic technology leader responsible for identifying, implementing, and optimizing digital and marketing technology solutions that support Tarsus’ commercial strategy. You will partner closely with marketing and cross-functional commercial teams, agencies, and service providers to drive omnichannel engagement, website operations, marketing analytics, and customer experience initiatives that increase awareness and adoption of Tarsus treatments.

What You Will Do

Key responsibilities include serving as a subject matter expert and strategic advisor to the marketing organization, collaborating with business stakeholders to develop roadmaps, prioritizing marketing initiatives, gathering and refining business requirements, and translating them into scalable technical solution designs.

Why It Might Be a Fit

The ideal candidate will have 12+ years of experience designing, implementing, and supporting marketing technology solutions, including at least 4 years within the biotechnology, pharmaceutical, or life sciences industries. Experience with Salesforce Marketing Cloud and other marketing automation platforms is highly desirable.

Requirements

• Bachelor’s degree in computer science, Information Systems, Engineering, Marketing, Business, or a related field.
• 12+ years of experience designing, implementing, and supporting marketing technology solutions, including at least 4 years within the biotechnology, pharmaceutical, or life sciences industries.
• 5+ years of hands-on experience with Salesforce Marketing Cloud and other marketing automation platforms, including enterprise integrations.
• Salesforce Marketing Cloud certifications preferred.
• Proven experience designing and implementing omnichannel marketing solutions and customer engagement strategies.
• Strong understanding of Agile methodologies, including user story development, backlog grooming, and sprint collaboration.
• Deep expertise across Salesforce Marketing Cloud Studios and Builders.
• Experience partnering with Salesforce Solution Architects and Business Analysts to translate business requirements into scalable Marketing Cloud and Data Cloud solutions.
• Hands-on experience with Email Studio, including A/B testing, segmentation, triggered sends, personalization, microsites, landing pages, and campaign wave execution.
• Hands-on Experience supporting Salesforce Data Cloud engagement use cases, including data ingestion, identity resolution, Data Model Objects (DMOs), segmentation, and activation into Marketing Cloud.
• Experience with Veeva CRM and familiarity with third-party HCP data providers is preferred.
• Front-end development experience, including building, debugging, and troubleshooting Cloud Pages and websites using HTML, CSS, SQL, and content management platforms such as WordPress or Drupal is a plus.
• Experience implementing automated solutions using Marketing Cloud Server-Side JavaScript (SSJS).
• Proficiency with Google Analytics, social media analytics platforms, and Marketing Cloud Intelligence (Datorama).
• Experience implementing or supporting GenAI and machine learning capabilities is a plus.
• Strong understanding of SQL and deep understanding of Marketing Cloud’s contact and data architecture.
• Experience managing website hosting environments, monitoring website performance, and ensuring platforms remain current with required patches and updates.
• Familiarity with Marketing Cloud Connector and MobileConnect capabilities preferred.
• Experience designing and implementing integrations between Marketing Cloud, Data Cloud, Veeva CRM, and external platforms using APIs and middleware technologies.
• Strong understanding of pharmaceutical industry compliance requirements, including HIPAA and GDPR.
• Excellent verbal and written communication skills with the ability to collaborate effectively across all levels of the organization.
• Strong analytical, troubleshooting, organizational, and project management skills, with the ability to manage multiple priorities in a cross-functional environment.
• Experience managing vendors, system integrators, and SaaS providers in both project and support contexts
• Exceptional interpersonal and customer service skills, with strong attention to detail and the ability to thrive in a fast-paced organization with competing priorities.

Benefits

• health, dental and vision insurance benefits
• generous paid time off, including vacation, holidays, and personal days
• base pay range $165,000 – $231,000 plus bonus, stock equity, and comprehensive benefits