Manager, Email Marketing & CRM

Role Overview

We are seeking a dynamic and results-oriented Manager, CRM to lead CRM strategy and execution across our B2B and DTC channels, transforming CRM from a messaging engine into a strategic growth lever for the business.

What You Will Do

Executing data-driven CRM programs, managing personalized customer experiences, and aligning cross-functional teams toward measurable business growth.

Why It Might Be a Fit

The ideal candidate will bring a blend of analytical rigor and creative thinking, combining technical platform expertise with a strong understanding of customer-centric design and brand storytelling.

Requirements

• Bachelor’s degree in Marketing, Economics/Analytics, Communications or related degree
• 4–6+ years of experience in CRM, lifecycle marketing, and data-driven marketing
• Experience supporting CRM programs across both B2B and DTC/B2C environments
• Strong working knowledge of CRM platforms, data integration, and marketing automation tools
• Familiarity with LTV modeling, attribution methodologies, and performance analytics
• Effective communication and stakeholder management skills with the ability to collaborate cross-functionally
• Ability to leverage data/insights to continuously optimize strategy, growth, and business actions
• Curiosity and enthusiasm for the beauty industry — a pulse on consumer trends, product experience, and brand culture

Benefits

• Health insurance
• Life and disability insurance
• 401(k) retirement plan
• Paid holidays
• Paid time off (PTO)